Transforming the taboo

MyGoodbyes aims to turn the dial on conversations around death 


We picture a world where discussing death is a normal part of life, and where people have control of their death experience  

Meet the Founder

Hello! I’m James.  

I am a certified End of Life planner and the CEO of Before I Go Solutions, a Community Interest Company creating a world where we are at ease talking about and planning ahead for death. 

I founded MyGoodbyes as a place to talk about death after my dad died from cancer and I learned how hard it is to talk about death with someone who is dying. 

Through our Party, Planner, Insights and Expert Panel, we help people to put their own plans in place ahead of time. We also help you to understand the needs and wishes of those you love.

If we can help one person plan for what can otherwise be an impossibly difficult journey, we will have made a difference.


Meet our panel of experts

Fran Coulter, Financial Advisor

Amanda Roberts, Independent Celebrant

Jessica Bryars, Funeral Director

Vicki Gulliver, Private Client Lawyer

Jane Diamond, Funeral Director

Sally Dowding, Occupational Therapist

Emma Butler, Independent Celebrant

Emma Hall, Medical Palliative Consultant

Backed by world-class investors
Based on sound academic research

The MyGoodbyes App is based on academic research that has captured the imagination of Innovate UK who agree that death and dying deserve more attention. Thanks to this support, our community grows every day. 

MyGoodbyes in the news

James Barrett CEO Interview

MyGoodbyes was recently featured in the Tomorrow University’s blog.

This is Money – Daily Mail

Hear from James about how we can reduce the cost of a funeral and why planning is important.

The cost of dying crisis: As basic funeral prices hit £4,000 – how to cut the bill for a decent send-off | This is Money

Sky News Online